Problem

How can we tell complicated stories in a more granular way?

Info

Company

Instapage

Time

2017-2019

Project Type

Video, Motion Graphics

My Accountability

Led the visual language and design direction for company videos, which includes product demo, product releasing, social campaigns, how-to, etc. Set up the storyboard template for other video creators to follow. Collaborated with CEO directly on brainstorming and proposing ideas.

Context

Instapage is the most powerful landing page software that provides post-click optimization for all digital and advertising campaigns. With enterprise capabilities, team collaboration, Instablocks™, and the most designer-friendly builder, no other platform compares.

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Info

Company

Instapage

Time

2017-2019

Project Type

Video, Motion Graphics

My Accountability

Led the visual language and design direction for company videos, which includes product demo, product releasing, social campaigns, how-to, etc. Set up the storyboard template for other video creators to follow. Collaborated with CEO directly on brainstorming and proposing ideas.

Context

Instapage is the most powerful landing page software that provides post-click optimization for all digital and advertising campaigns. With enterprise capabilities, team collaboration, Instablocks™, and the most designer-friendly builder, no other platform compares.

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Info

Company

Instapage

Time

2017-2019

Project Type

Video, Motion Graphics

My Contribution

Led the visual language and design direction for company videos, which includes product demo, product releasing, social campaigns, how-to, etc. Set up the storyboard template for other video creators to follow. Collaborated with CEO directly on brainstorming and proposing ideas.

Context

Instapage is the most powerful landing page software that provides post-click optimization for all digital and advertising campaigns. With enterprise capabilities, team collaboration, Instablocks™, and the most designer-friendly builder, no other platform compares.

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Design Process

Break the scripts down, then make those small pieces together in a creative way. Make sure all visuals are consistent and match the brand guideline. Make users want to get involved and improve engagement.

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Retro

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