Problem

How to have a more ownable aesthetic that borrows on timeless signifiers of identity and security?

Info

Company

Okta

Time

2020-2021

Project Type

Rebrand

My Accountability

Partnered with the agency, Collins to explore different concepts of rebrand. Defined Okta's new visual identity and created a comprehensive visual language library to increase the brand recognition and awareness.

Context

Okta is an enterprise-grade and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, website web services and devices.

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Info

Company

Okta

Time

2020-2021

Project Type

Rebrand

My Accountability

Partnered with the agency, Collins to explore different concepts of rebrand. Defined Okta's new visual identity and created a comprehensive visual language library to increase the brand recognition and awareness.

Context

Okta is an enterprise-grade and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, website web services and devices.

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Info

Company

Okta

Time

2020-2021

Project Type

Rebrand

My Contribution

Partnered with the agency, Collins to explore different concepts of rebrand. Defined Okta's new visual identity and created a comprehensive visual language library to increase the brand recognition and awareness.

Context

Okta is an enterprise-grade and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, website web services and devices.

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Problem Statement

Okta has been using the same brand for over 5 years, so lot of blue fatigue, and the research shows we don't have much brand recognition of the logo (an aura).

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Define the concept

How to have a more ownable aesthetic that borrows on timeless signifiers of identity and security?

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Retro

How to collaborate with different cross-functional teams and make sure all those teams are aligned with the same design direction?

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