Problem

How to create an engaging event website and optimize the site for usability and conversion?

Info

Company

Okta

Time

Once a year

Project Type

UI/UX, Art Direction

My Accountability

Took charge and led the development of the company's largest conference event site. Worked cross-functionally with 5 teams to launch the conference site consistently and crafted UX from pre-event till post-event pages. Proactively unblocked technical and legal challenges in the design process to make sure the site launch successfully and gracefully. Spearheaded the first phase of the site experience and proposed and launched a new module to elevate the user experience. Partnered closely with the agency CDW to produce the whole site from phase 2 to phase 3, and post-event.

Context

Oktane, the biggest Identity event of the year. It is Okta’s annual in-person and online gathering where we discuss the latest innovations in authentication and authorization and reveal new products. It’s an opportunity to recognize Okta’s customers and celebrate their success. And it’s a great opportunity for attendees to connect with Okta leadership, experts, and customers along with the best and brightest in the industry. This is the time and place to learn, connect, and give back—and to see firsthand how Identity is transforming organizations around the world.

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Info

Company

Okta

Time

Once a year

Project Type

UI/UX, Art Direction

My Accountability

Took charge and led the development of the company's largest conference event site. Worked cross-functionally with 5 teams to launch the conference site consistently and crafted UX from pre-event till post-event pages. Proactively unblocked technical and legal challenges in the design process to make sure the site launch successfully and gracefully. Spearheaded the first phase of the site experience and proposed and launched a new module to elevate the user experience. Partnered closely with the agency CDW to produce the whole site from phase 2 to phase 3, and post-event.

Context

Oktane, the biggest Identity event of the year. It is Okta’s annual in-person and online gathering where we discuss the latest innovations in authentication and authorization and reveal new products. It’s an opportunity to recognize Okta’s customers and celebrate their success. And it’s a great opportunity for attendees to connect with Okta leadership, experts, and customers along with the best and brightest in the industry. This is the time and place to learn, connect, and give back—and to see firsthand how Identity is transforming organizations around the world.

Info

Company

Okta

Time

Once a year

Project Type

UI/UX, Art Direction

My Contribution

Took charge and led the development of the company's largest conference event site. Worked cross-functionally with 5 teams to launch the conference site consistently and crafted UX from pre-event till post-event pages. Proactively unblocked technical and legal challenges in the design process to make sure the site launch successfully and gracefully. Spearheaded the first phase of the site experience and proposed and launched a new module to elevate the user experience. Partnered closely with the agency CDW to produce the whole site from phase 2 to phase 3, and post-event.

Context

Oktane, the biggest Identity event of the year. It is Okta’s annual in-person and online gathering where we discuss the latest innovations in authentication and authorization and reveal new products. It’s an opportunity to recognize Okta’s customers and celebrate their success. And it’s a great opportunity for attendees to connect with Okta leadership, experts, and customers along with the best and brightest in the industry. This is the time and place to learn, connect, and give back—and to see firsthand how Identity is transforming organizations around the world.

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Design Direction

The main theme of this year's Oktane event was Identity Threat Protection with Okta AI and dive deeper into Okta’s migration of two key solutions: Customer Identity Cloud and Workforce Identity Cloud. We leveraged brand colors from Auth0's color palette as a way to highlight the successful migration to the platform.

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Selected Design Challenges

This project is a large-scale project and has numerous challenges. To ensure successful completion, I must work closely with cross-functional teams and meet strict deadlines. I have provided a few design challenges as example here. The key elements to achieve the goal are ensuring feasibility, working within tight timelines, catering to different personas with a personalized experience, and fostering collaboration among team members.

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Retro

How can I effectively handle uncertainty and quickly resolve last-minute changes and updates?

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